Updated: March 4, 2024
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A Wix blog is a type of website offered by Wix. Its main purpose is blogging; writing and publishing text, video and audio content, with the aim of public consumption. There are many tools out there to help you with blogging but here we are interested in the Wix Blog. What are the features of a Wix Blog and how do they help you?
Let’s begin!
Customization
Wix enables customization out of the box. They want you to have your own brand and a website that you are proud to call yours. Often, when you hear customization, you know that coding and lots of configuration are around the corner. With Wix, you have creative control in ways that are simple to pick up.
When you begin creating your website, you get to choose from over 900 templates. They help you find suitable options by categorizing these templates. The templates are all well crafted with not only you in mind but your users as well. They are the end goal right?
You can tweak the templates to a point where they are unrecognizable. This is easier than beginning from a blank canvas, but even this is a choice. Wix enables you to implement fresh ideas through the blank canvas option. The only task that falls on you is to have a clear idea in your mind, because web design is a whole different beast.
The conversation of templates and configurations refers to the design and layout aspect. You are organizing your website and how information will be presented. The other aspect of customization, which Wix enables you to do, is adding the words, images and themes. At this stage, you convert your website from a cold, gray, steel structure to a warm, complete cabin with a hearth.
Publishing
The whole point of a blog is publishing your ideas and the information you would like to present to the world. You don’t start a blog to tweak it, configure it or run SEO. That is why a website that is ready to run would be ideal for people who just want to focus on blogging.
Wix makes it easy to publish with a, what-you-see-is-what-you-get interface. Adding text is simplified to doing it on page. You can add videos and images to your blogs to make your content lively and memorable. The exciting bit is that you can even control when the posts are published. Your readers can wait for your post, just like they wait for an episode of Bridgerton.
Wix provides professional tools to help your blogging. Before you break a sweat and look into your pockets, they are free. Some of the tools you will be using every day are: an image resizer, a video maker that is powered by Vimeo, and title generator. There are plenty of other tools.
Content Management
Other than publishing, you will need to manage your content. As your blog grows you will need to manage the production of content by your employees or yourself if it’s a one person show. Wix covers you in both instances.
The Wix Owner App is a mobile app that gives you admin control over your website on your mobile. You can add, edit and publish content to your website through the app. You can do this from anywhere. Imagine how happy you will be when you realize there is a typo in an article you published and you don’t have to rush home to correct it, talking from experience.
You can add writers and editors to your blog through the dashboard. They get the permissions you grant them with you retaining the rights to kick anyone out. You can monitor their work progress and see how they are faring as well as check the quality of their work.
SEO
For those who are new, SEO is an acronym for “selling eggs only”. Just kidding.
Search Engine Optimization, SEO, is of the same level of importance to your blog as oxygen is to you. Behind the curtain of jargon, it refers to practices that help search engines understand your website. Search engines on the other hand, prioritize users and rank websites that are user friendly, higher.
The SEO that you can’t work on, technical SEO, is the responsibility of the website builder. These are mainly infrastructure related and make your website perform better.
Wix hosts and builds your website and they ensure it has a high loading speed. Speed is a vital ranking factor because your users care about it.
One way Wix makes your website quick is by using CDNs, Content Delivery Networks. They save your content in different locations around the world. Whenever a reader requests a page from your blog, they get the one stored closest to them. This makes your website load quicker because data is traveling a shorter distance.
Images take up the largest amount of space when a user is navigating through a website. Heavy images make your website clunky and slow. Wix optimizes images you upload by converting them into the modern format of WebP. WebP is lighter than other formats and maintains the quality of the image.
Wix will Server Side Render your content. When users request for a page on your website, they receive the files needed to construct the page. It is their browsers that do the computations and create the pages for them. The process is affected by the strength of the device and the quality of the internet. Server Side Rendering means making all the heavy computations on the server, Wix’s server, so users receive a complete file with only a few computations to carry out. The website is quicker as a result.
Once you are an expert, you may need to customize a few files. Wix provides access to the relevant SEO files. You can edit the robots.txt file, meta tags and the URL structure of your articles. You can also customize structured data to help Google understand if you are writing a recipe, a blog or any other kind of post. This will help your articles appear in the rich results category in the results page.
Integration
Integration to other tools is a key feature you need and that Wix offers. Integration to analytics is how you get feedback on your website’s performance. What gets measured, gets improved remains true and necessary for you to grow your website.
Wix websites come with Wix analytics by default. It helps you track visitor behavior on your website. You get clarity on the parts of your website that attract the most people. You even get information on the countries of your visitors. Wix analytics works on all Wix website types including the online store where it offers different reports.
If Wix analytics is not enough, you can also integrate Google Analytics and Google Search Console. Both of them give you insight on your website performance. If you feel adventurous, you can integrate Yandex Metrica, which is also a web analytics program. When you decide to market, Google Ads integration is also available.
Monetization
Every blogger has the dream of raising their blog from infancy to independence. We can’t wait for the day the blog puts food on the table. Here are the ways that Wix gets you to that day.
Wix offers integration to ad services like Google Adsense to help you earn from your content. Google Adsense places display ads on your website and you earn based on the number of people who come to your website. It is the low hanging fruit of monetizing your blog because you only need to write attention capturing content and gain traffic.
Wix offers ecommerce websites as their own different type of website. You can, however, link your blog to an online store. You get all the features they offer for online stores and you can monetize your blog by selling products your readers will buy. You may want to have a look at the payment plan should you decide to go with this option.
You can curate the kind of content that your users subscribe to. Be it classes or courses, Wix helps you get this extra income through subscriptions. Your users subscribe to your service and pay as per the agreed billing cycle. The whole process is automated and once set up, you can watch the money coming in.
Security
Wix works with many ecommerce vendors. Astronomical amounts of money are transacted each day through their websites and they have learned a thing or two about security. All Wix websites come with a free SSL certificate that protects your website from snooping. They also work with payment providers who specialize in keeping your transactions safe from hackers.
Conclusion
Using Wix as your blog creator will give you all the features we have discussed. The company has been around for a long time and they have perfected their product over the years. Their prices are friendly considering all the features they are offering you. Above all, they offer to help you go global.
Stay in touch as we dive deeper and deeper into Wix and their products.
Till next time!
